by joe1347 » Mon 07 Apr 2008, 16:33:06
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Report: Toyota To Boost Japan Output Of Prius Hybrid 60% By Next Year 27 March 2008:
The Nikkei reports that Toyota Motor Corp. plans to boost domestic output of the Prius by 60% to 450,000 a year by 2009.
Toyota manufactured about 280,000 Priuses worldwide in 2007, up 33% on the year. Excluding some Chinese production, the car is assembled mainly at two major plants in Japan. Output capacity will be boosted at these facilities as the Prius gears up for a major redesign as early as next year
From the Nikkei news article, It now certainly looks like the next Gen (Gen III) Prius won't be available for at least one year (2010 model). What's odd is that Toyota seems to introduce new generations on a 5 year cycle, while the current Gen II Prius will (or may) be in production for at least 6 years. One would think that the engineers and scientists assigned (by Toyota) to Prius development would be some of Toyota's best and not likely to need more than 5 years to develop an improved model.
Given that Detroit still appears to be WAY behind Toyota in developing a 40+mpg car comparable to even the current gen II Prius. Is Toyota INTENTIONALLY delaying the introduction of much better Prius (Gen III) to avoid a potential political (not consumer) blowback from US Politicians - especially since the Prius is manufactured in Japan? It's one thing to do a little better than the US car companies and not be the 'nail that sticks up'. But it's awfully hard to keep stay below the political RADAR when your car (Prius) is making Detroit look like absolute fools, losers, idiots, incompetent etc. - You get the message.
Both GM and Ford are going down fast and will go down even faster if gas prices continue to rise. Toyota may feel that it needs to help slow down Detroit's demise for fear that US politicians will decide to raise trade barriers to "protect" US consumers (i.e. protect Detroit) from those evil Japanese automakers that are forcing us to buy fuel efficient cars. Just a thought?
"Facts are meaningless. You could use facts to prove anything that's even remotely true." Homer Simpson