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PeakOil.com's Million Dollar Asset: Temptation Too Great?

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PeakOil.com's Million Dollar Asset: Temptation Too Great?

Unread postby drgoodword » Thu 02 Aug 2007, 04:32:46

I know the site owners of PeakOil.com have very clearly stated that one of their goals with this site is to keep the prime keyterm domain name "peakoil.com" out of the hands of propagandists (e.g. Big Oil). But will "peakoil.com" soon be worth too much to keep?

I closely follow the domain name secondary market, and while the domain industry and the value of commercially viable domain names has steadily grown, the last three years have witnessed a explosion in the domain market eclipsing the 1999/2000 mania which saw "Business.com" go for $7 million in December 1999 (since discovered to not have been a pure cash deal), and loans.com for $3 million in February 2000.

Here's some of the top reported sales of domains for 2007 (courtesy of DN Journal):

"Seniors.com" - $1,800,000
"Scores.com" - $1,180,000
"Chinese.com" - $1,120,000

Last year, "Vodka.com" went for $3,000,000 and "Diamond.com" went for $7,500,000.

When "Peak Oil" is fully realized and globally recognized as the watershed phenomenon of our age, the domain name "peakoil.com" will be worth an easy million (in today's money). In fact, I would not be surprised if offers in the thousands, if not the low ten thousands, have already been made and declined.

This site's owners no doubt plan to keep the "peakoil.com" domain until it's pried from their cold, dead keyboards, but, in the grim days to come, when most of us will be financially suffering in a crumbling economy, I would think that it would take an individual of Ghandian principles and resolve to turn down big cash in hard times.

Personally, I'd like to see this site stay on peakoil.com as long as there's an internet. But let's face it: the true value of this site for readers and members is the content. It could be situated on peakoilnewsandmessageboards.com and we'd still all be here.

I'd be interested to hear what kind of inquiries/offers the site owners have already fielded for the domain "peakoil.com," and if they are confident that no future offer would be too large to turn down.
drgoodword
 

Re: PeakOil.com's Million Dollar Asset: Temptation Too Grea

Unread postby emersonbiggins » Thu 02 Aug 2007, 11:22:14

$this->bbcode_second_pass_quote('drgoodword', '.')..but, in the grim days to come, when most of us will be financially suffering in a crumbling economy, I would think that it would take an individual of Ghandian principles and resolve to turn down big cash in hard times.


Good points, but why would Big Oil be interested in spreading disinformation after the crash? By then, I'll assume we would have already had necktie parties for all such scapegoats.
"It's called the American Dream because you'd have to be asleep to believe it."

George Carlin
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Re: PeakOil.com's Million Dollar Asset: Temptation Too Grea

Unread postby drgoodword » Fri 03 Aug 2007, 00:12:04

$this->bbcode_second_pass_quote('emersonbiggins', 'G')ood points, but why would Big Oil be interested in spreading disinformation after the crash? By then, I'll assume we would have already had necktie parties for all such scapegoats.


I believe that during the first phase of the age of Peak Oil (or, more accurately, the age of "post-peak oil"), which will last perhaps 5-10 years, the world will be organized in mostly the same way as it is today, meaning that nation-states and mega-corporations will still be the biggest holders of economic, military and political power.

I further believe that during this first phase of Peak Oil there will be, as there are now, two main schools of thought on the problem of world energy supply: the optimists and the pessimists.

Governments, Big Oil, Big Alternative Energy (finding themselves unhappily in bed with their natural enemies on this particular aspect of the energy crisis) and the rest of the multinationals will de facto be the biggest supporters of the Optimist side. To do otherwise would be to invite radicalism, violence, anarchy and despair. It is precisely because of the need of these "establishment" elements to put forward the sunniest possible view on the Peak Oil issue that they will be willing to spend whatever it takes to keep the masses cooperative and supportive of their "solutions."

Whoever controls the domain name "peakoil.com" controls the most important peak oil information point and search point on the internet. Over 15 % of internet searches are done by typing a keyterm domain name directly into a browser's address window. In the coming years, millions from around the world will be visiting this site because they want to know what can be found at "peakoil.com."

Even if PeakOil.com's owners decide to hang on to this Hope Diamond of peak oil domain names, they will soon be getting more premium traffic than they know what to do with. And along with the deluge of daily requests to sell the domain name will come equally regular requests to advertise on the site. Not the google adwords click-thru stuff, but impression-based ads just like the big boys.

Don't be surprised if one day in the not too distant future it costs ten thousand a week (in today's USD) to put a 200x200 ad on the home page of PeakOil.com
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