A couple of years ago, I developed an interest in memes after reading Jeff Vail's book
A Theory of Power. I began thinking about how one might go about developing a new meme for post-PO collapse civilization. Like Vail, I believe that we are in the current mess because the wrong memes control our behaviors. While these memes may have made sense long ago, they no longer do so. This interest in memes led to research into the subject.
The best explanation of how a meme grabs ahold of your mind and doesn't let go is provided by this ten-page essay found online.
The Mind Virus
Ideas behaving in society like viruses in the body
Link to article
The article deals with the Xianity meme which is arguably the most powerful meme in history. The essay is based on a book by a different author. The meat of the essay consists of the seven mind control mechanisms or "games" employed by this meme to make people both accept it--and never question it.
Here are two of the seven:
Burning of bridges is the sixth mind game.
$this->bbcode_second_pass_quote('', 'N')ot being able to go back is a way of keeping the converted from abandoning the conversion to second thoughts. We see evidence of this mind game all through the New Testament; Jesus saying that he will divide families, he has come with a sword, etc.
The burning of bridges among groups of Christians is done by binding the believers together so tightly that they cannot easily leave, though care is taken to ensure that paths remain open so others can easily join. Here is where evangelical Christianity resembles cult religions more than anywhere else; the Christian invites others to join by paying lip service to listening to them (while carefully filtering out any 'dangerous' ideas the infidel may present), and appearing to be friendly, loving and caring. It never occurs to the believer how, in filtering out dangerous ideas, the presentation of a listening facade represents a dishonest act. The higher good of "bringing in the harvest" is appealed to, with the belief that somehow, lying for Jesus through the facade one presents, is somehow not wrong.
In the mind of the believer, the bridges are burned by the doctrine of blasphemy. The tool of fear is imposed to make the believer fear that if he should reject the doctrine, he would have blasphemed against the holy spirit, and in so doing would be consigned to hell forever and ever. It is this fear of the greatest of sins that burns the bridge. The believer can't turn back, because doing so would consign him to hell.
A very effective technique used to bind believers together against the threat of blasphemy is the "false prophets" threat. If the believer should fall under the spell of a false prophet, he is doomed again to be consigned to hell. This keeps the believer in the circle, depending on using others to verify his understanding, and preventing him from straying from the "truth."
Again, there are many other examples that space here does not permit to be quoted.
$this->bbcode_second_pass_quote('', 'Y')es, good old fashioned "hell-fire and damnation." Of course it has its greatest effect on the ignorant and superstitious, but it can be an effective motivator even among the learned when it synergizes well with other mind games, such as the burning of bridges and the induction of dissociation.
It would appear that this conflicts directly with the sweet, likable persona of the first mind game. It actually doesn't; they work well together as a carrot and stick.
Even a casual reading of the New Testament will uncover plenty of examples of this mind game. Damnation, judgement, punishment for sin, blasphemy, etc., all are based on the fear mind game, and are so commonly employed by evangelicals they've become a stereotype.