Hummmmmmm....good strategic choice for a premiere date!
I am a Christian, and the apocalyptic-movie movement has always slightly frustrated me. These people tend to believe that if the End Times are upon us, believers won't be around to suffer through the Tribulation (unless they come to believe AFTER The Rapture, the poor dears...). There's gonna be a lot of "winnowing of chaff" when the believers come to realize The Rapture is a myth (the story of how it came to be is quite interesting--it includes a mystic Scottish Christian family, and an ambitious London preacher, among other things), and that they, too, are going to be going Through It--at least, until they're martyred.
Thing is, you don't have to be Christian (well, you do if you want to spend eternity with God, but we'll forgo the Gospel...for now!) to appreciate Jesus' own warnings about the End Times, which includes the reflection that this time will be the worst time that ever was, or ever would be, and if God hadn't cut it short, everyone would have perished. Peak oil? Population overshoot? Environmental degradation? Global Warming and Climate Change? Yep--sounds like a pretty "worst time ever" to me! The point is, even a non-believer can appreciate that Jesus was sharp enough to know that a time would come where everything on Earth would come to a head. He'd have respect for boards and sites like this one, IMHO.
I wish somebody would make an end-of-the-world movie from THIS perspective. It might wake some folks up--maybe even to the point that they'd crack open a Bible for a look-see! (Hey, you never know!

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