by dgacioch » Sat 13 Aug 2005, 04:10:16
Well, living here in detroit i can tell ya that most of the autoworkers i personally know are happy as hell that all the big 3 offered those incentives. Things are not going well as inventory is simply not moving without rebate checks and incentives. Its easy for us to criticize the consumer about getting into a massive suv now, but the public has not been educated enough about peak oil to make an informed choice regarding vehicle choice. Yes, the average guy sees gas going up, but gas has spiked before and has always retreated back down. Reality has not set in yet that this time may be different. Even here though, in the heart of the motorcity ive seen small changes in the last year. In a town where almost no one used to drive foreign cars, i see a lot more hondas and toyotas on the road then i ever have before. The streets arent exactly packed with bicycles, but i see way more of them this year than i ever have before (and i notice, ive been biking to work for 4 years now.) Prior to the employee price for everyone, Big 3 lots displayed long rows of full size trucks and suv's prominantly in the front rows with big SALE stickers plastered all over them. Employee pricing was an act of desperation. As gas approachs the 2.75 mark here in the states, look for employee pricing or other massive rebates to continue to try and move inventory as all of the big three are woefully unprepared to offer the consumer an alternative to asia automakers. What we saw this summer, is americans are still too blinded by a big sale to think of the after effects. Hey, i saved 9 grand on the truck, so what if i pay a little more for gas. Reality will hit later, when filling it up becomes a chore, and it sits in the drive while families drive their "second car" usually a small econobox that was intended as the backup vehicle.
My mom retired from GM, my grandfather from Ford, my dad made auto glass at guardian, and ive got tons of relatives and friends who make their livings and pensions from the big three and im so sad to see whats happened to our car companies. It hit me last week when I was getting some info on trying to get out of my lease on my jeep (i got into it before i became informed) and I looked at every one of the big three automakers to see what they offered that could meet my criteria in the face of rising fuel prices. Seats 5, under 16k pricing, and over 30mpg city driving. The only vehicles that met that criteria were the honda civic and toyota corrolla. The only gm vehicle that came close was the pontiac vibe which is really only a rebadged toyota matrix. On the ford and chrysler side, theres absolutely nada. The cars i thought would be rated high were quite honestly not that good on rated fuel economy. These included the saturn ion, chevy cobalt and aveo, ford focus, dodge neon and chrysler pt cruiser. All werel significantly lower in city driving, which is the majority of what I do. Even more sobering is the fact that the only available hybred for all three domestic manufacturers is a ford suv which isnt really that great on gas.
the big three are all about maximum profit, and the margins on econocars are slim. They also have a horrid track record when it comes to quality on compact and subcompact cars (pontiac fiero, comes complete with fire extinguisher). My own personal feeling is its simply a side business for them. the money is in the midsize cars, suvs and trucks. they make starter cars for kids just starting out because they have to offer something, but because its not as profitable, not much engineering goes into them. Now, thats just my thought, but when i see the cavalier get two body changes in twenty years its obviously not a priority for the company to put much effort into improving that section of its product.