by Pops » Wed 27 Jul 2005, 10:57:15
$this->bbcode_second_pass_quote('Kent', '
')... but I never could figure out a way to make a decent living in the arts. The funny thing is that the actual process of creating ads could be quite fun, even thrilling at times, but when I began to face up to an awareness of what my job was really about (selling shit), the ad business pretty much nauseated me.
Doing commercial art sucks most of the time, once in a great while it’s fun. The money is pretty good though; it’s better than working for a living (I’ve done that too) and I doubt few of us can say what they do (and what they buy) is actually helping the situation.
I’m sure my experience wasn’t anything like yours though, Kent. I never worked for a big shop; I was half partner in a tiny (3mil/yr gross) outfit that produced and placed TV (mostly local cable), radio and print ads – my end was print - never did anything national except some magazines. Before that I was marketing/store-planning director of a medium sized jewelry store chain - basically in charge of
all public perception of the business except people and merchandise (read: advertising in the macro sense).
Your story reminded me of early one morning a couple years back, driving through the orchards of central CA to reach the office in time to prepare for a meeting and hearing a story on NPR. The guy (an account manager I think) was talking about being in an advertising meeting in San Francisco one day and it dawned on him the utter uselessness of his professional life. He quit his job that day, bought a small farm, started a truck garden growing vegetables and small fruit and never looked back.
When he told the name of his farm I had to laugh, I had just passed it admiring the neat rows, as I had every morning for years.
The meeting that day with a small town car dealer (the core of all local advertising) and just about every meeting afterward, took on a different and less critical importance. I don’t know how much that story affected me but my partner and I dissolved the company about a year later.
Between practicing my farming and husbandry skills I still do graphics from the old farmhouse here in Missouri, mostly collateral pieces but some direct mail and SUV ads; I did a couple of bus wraps of a 4wd pickup in SF this spring for cripes sake!
Rest assured folks the ad budget is the first thing to get the axe when times get lean.

The legitimate object of government, is to do for a community of people, whatever they need to have done, but can not do, at all, or can not, so well do, for themselves -- in their separate, and individual capacities.
-- Abraham Lincoln, Fragment on Government (July 1, 1854)