Steve Howard, Ikea Exec, Says The World Has Hit 'Peak Stuff'
$this->bbcode_second_pass_quote('', 'T')he world has hit peak home furnishings, according to an Ikea executive.
But the world’s largest furniture retailer remains adamant it’s part of the solution, rather than the problem.
Steve Howard, head of sustainability with the Swedish company, told audience members at a Guardian Live event in London last week that mass consumption has been the culprit behind other “peak” crises in past decades.
“If we look at a global basis, in the West we probably hit peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings,” Howard said, joking, “It doesn’t sound quite so threatening.”
$this->bbcode_second_pass_quote('', '[')b]“We will be increasingly building a circular Ikea where you can repair and recycle products,”






