by rockdoc123 » Sun 25 May 2014, 11:59:51
$this->bbcode_second_pass_quote('', 'A')nd all of the dozens of Eagle Ford Shale wells I know something about have promoted partners. Chesapeake was one of the biggest promotors in the play. For a while lots of folks paying ridiculous promotes in order to share their "glory". LO
There seems to be some healthy abuse of the English language in this discussion. You use the term "promote" both to describe someone presenting their plays in an optimistic light to the investment public and then in almost the same sentence use the same term to indicate someone paying a premium to participate in a particular play.
This premium is not limited to shale plays but is a common strategy for conventional plays around the world. Normally this happens where one company gets into a play early on, shoots seismic, perhaps drills a well or two but adds value. A party wanting to join that project would be expected to pay for that privilege and normally that is done through a leveraged farm-in arrangement whereby the farmee would perhaps pay all of the forward exploration costs and only receive say 50% of the hydrocarbons produced. The farmor stands to make a good profit if the play is successful but often so does the farmee. This has been common practice for decades around the world. Cash payments made to companies to enter a play are much less common, although you often see parties willing to pay for past exploration costs. Cash payments in the way of large signature bonuses used to be quite common but those are paid in competitive bids to governments (eg. Lasmo paid $400 MM for the priviledge of signing a contract in Venezuela back in the nineties; signature bonuses of $200 MM or higher were common in Kurdistan once they started to negotiate their own agreements).
Promoting a play is something else entirely. The word has some bad connotations from the abuse of some small cap investment bankers but in reality all it is is someone out trying to sell you on an idea. Do they show only the good stuff and not the bad stuff (of course), do they lie about information (if they are a public company this is illegal and monitored by the SEC, OSC or similar bodies in other jurisdictions).
My point is that companies are not in the business to make money from promoting a play. If they didn't believe in the play in the first place they wouldn't be there simply because the cost of failure is so great. If you are a public company promoting your play to the public with the hope of driving up share prices it'sa mugs game simply because as an insider you cannot trade those shares legally (blackouts and there is almost always something you know that the public doesn't so you are contrained). Perhaps you might get someone to come in and buy your company and you then can take advantage of the share price uplift but nobody is going to pay more than they have to and I've noted that prices paid for acquisitions over the past few years have been remarkably similar based on measures such as price paid versus cashflow per share, price paid versus flowing BOE, price paid versus NPV. That means that it is pretty hard to dupe someone into buying a dud.
They take advantage of leveraged farmins as it lowers their capital risk exposure but they actually don't make money from this strategy....they just save it. If they get a leveraged farmin that has a cash component attached it generally only goes a certain way to having paid off past costs.