by jaws » Sun 11 Sep 2005, 22:21:27
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')There is no reason to think that lower production costs will lower the price of goods. It runs contrary to the interests of the company. Prices will go down to compete with another company, and for no other reasons.
Ah you see, that is completely wrong and is very well illustrated by microeconomic models. I hope we can both agree that the key to making more profits is selling more product. If costs are 2$ per unit and the market price is 5$, then producing 20 units is better than producing 10 units. Something else happens in this process though. The number of customers willing to buy at 5$ may not be great enough to sell all 20 units. This means that the company has to sell at 4$ or maybe even lower to sell every unit.
Let's do the calculation for profits. Suppose at 5$ the company gets 10 buyers. It costs 2$ to produce therefore the profit margin is 3$. Total profit is 30$.
At 4$ the company gets 20 buyers. It still costs 2$ to produce therefore the profit margin is 2$. Total profit is 40$! The company makes more profit by lowering prices, regardless of competition. The goal of company is then to find the optimum amount of profit they can make by either producing more or less.
The role of competition in this process is not necessary. The number of buyers the company will have will fluctuate more rapidly around the market price of competitors, but there will still be a profit-making advantage to lowering prices.
This is how lowering costs makes everyone better off. If the cost of the previous example were to fall from 2$ to 1$, the profit margin would increase and the company would then produce even more and sell at lower prices,
simultaneously increasing its profits and providing more products to the consumers at lower prices. This is the story of the capitalist revolution, products made gradually available to more and more people for ever lower prices.