How Do We Prepare for a World Without Cheap Oil?

Of the possible alternatives for approaching the challenge, three seem to stand out. One relies on market forces to provide the incentives for changes in behaviors. Another would supplement that with government-created incentives of the kind suggested by Stobaugh and Yergin, today possibly including support for the further development of the hydrogen fuel cell or other technologies. Yet a third might include some attempt on the part of the world’s major energy-using countries to create incentives for the efficient use of energy on a multi-national basis

Harvard Business School