Data Indicate UK Drivers Undeterred By High Gasoline Prices

LONDON (Dow Jones)–U.K. motorists appear undeterred by record-high U.K. gasoline prices, with fresh government data out Thursday showing an increase in traffic.

New Department for Transport data shows traffic on British roads increased 1.2% in the first quarter of this year compared with a year previously, led by rising traffic on country and minor urban roads.

The price of gasoline swelled 7% to average GBP4.26 a gallon last year against GBP3.96 a gallon in 2005, according to driver lobby group the Automobile Association.
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