What about this: HRH the Prince of Wales is set to become the next King of England. He is highly aware of global climate & ecological issues, so it's reasonable to assume he's also aware of PO. He's already been active around the world, and has introduced a number of measures in a town (the name of which escapes me) for which he was direct responsibility. So I have to believe that as King of England he will continue on this path and will be able to have even greater impact. Question is, whether an activist King in the 21st century will be able to move enough of the voters to make a difference in the election of the Parliament?
---
Re. VC: Oh it's quite possible to make money on conservation and sustainable technologies generally. Most of this involves contracting firms and other such small business categories that are not amenable to the VC model, which depends on assumptions about growth and exit strategies that lead to 40% ROE within a five-year timeline.
What VCs are probably looking for is some kind of breakthrough technology, but at this stage, that is more likely to come from an established corporation such as GE, Matsushita, or Siemens, or a mature but smaller entity such as Vestas Wind.
Re. the internet days: yes, how well I remember learning that many dotcom biz plans were pure BS for the sake of giving aspiring executives a hands-on educational experience at the expense of investors. At the time I recall saying that was one click away from outright fraud.
Our American readers may appreciate the following. To the tune of the Marshmallow Fluff "Fluffernutter" jingle (which can be found here, click on the "Fluffernutter Theme":
http://www.marshmallowfluff.com/pages/f ... utter.html )
Oh you need fluff, fluff, fluff!
to make a Netter-Fluffer
Internet Fluff! and lots of graphic clutter!
First you spread, spread, spread,
some jargon as a buffer,
add Internet Fluff, and that's a Netter-Fluffer!
So enjoy-joy-joy, until the times get tougher
Then sell your founders' shares,
and go out and start another!