Actually, I've found a way to make some progress. Not a lot - not a full awakening of the slumbering masses - but some.
Human behavior comes down to two emotions - those being fear and greed. Of the two, fear is the more powerful, and stimulates the greater, more rapid response. For this reason, people erect psychological barriers to protect themselves from its effect. You may notice that deodorant commercials seek to exploit the emotion.
Greed is the operative emotion when fear is not - hence, most of the time. After a few adverse experiences, many people seek to control their greed; many fail. The ongoing market in lottery tickets speaks eloquently to both the prevalence and power of the emotion.
Peak oil tends to focus on fear. Fear of change at the very least; greater, deeper fears generally assert themselves. As discussed above, people resist; they don't like to be afraid. They don't like the messenger who brings them fearful news. One is cast in the role of a person talking about cancer; with a few exceptions duly noted, most people don't wish to hear about it.
So, then, my approach. I appeal to others' greed. I speak glowingly of my oil profits, of the escalating value of my stocks. I point out the long trend in Exxon - up 16-fold since 1980, in addition to having paid a dividend of 10% of the 1980 price every year. When gasoline goes up, I make a point of smiling broadly and speaking enthusiastically of how much money I'm making.
Of course, it helps that it's true.
Since people are greedy, they'll listen. I insert the message, and they get a little part of it. I usually add that Archer-Daniels is going up nicely due to corn prices, and mention the food riots in Mexico due to increasing tortilla prices. I add that our own food prices will go up, adding that my profits make me immune to such increases.
The message annoys some - which is fine, since the goal is to get their attention. Annoyance does that well. More importantly, the message gets through to a few.
As an example, I brought in donuts to a certain office on the day Matt Simmons announced peak oil. I told people why I brought the donuts, and made mention of coming $4 per gallon gasoline - and how profitable it would be.
And now, one of those people is talking about the risks of $10 per gallon gasoline - or worse.
So, just as one might hide medicine inside a tasty treat, one can conceal the message of peak oil in a wrapper of greed.
Gloating - it's the right thing to do!
(Yes, I know - the markets will, ultimately, fail. In the meantime, one must deal with the world as it is. Few are ready for the full reality of the future.)