Forget tract homes and gated living. The new American dream is a condo right inside the mall
By Mark Morford
$this->bbcode_second_pass_quote('', 'I')t began, perhaps, with the rambling communal cancer that is the American tract-home development.
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Witness, for just one example, the hip, ultramodern outdoor mall in San Jose called Santana Row. Enormous. Five or six full city blocks (558,000 square feet), all contiguous and all carefully preplanned to look like some sort of idyllic "natural" Euro-American village, with benches and grassy areas and trees, all carefully placed but not a single stitch of it evolving organically, fluidly, as a real community develops. Oh my no. That would be, you know, crazy.
Santana Row. It combines all the best/worst/most cliched aspects of the American nouveau rich-wannabe yuppie life into one massive sprawling skillfully designed orgiastically moneyed complex: 70 shops, 20 restaurants, six movie screens, five spas, a four-star hotel, mini-gardens, courtyards, terraces, nice lighting, scented clouds, imported Guatemalan midget slaves, liquid Prozac in the drinking fountains, soul-numbing music, nose jobs and Botox like a requirement, snooty oddly asexual hottie blondes like a rash. It is positively lovely. (Wanna see? Here, take a swell video tour.)
But here is the most amazing part: The entire complex is overlaid with more than 500 pricey housing units, whereby you can actually dump 500K to $2 million of your tech-job money on a very precious and only modestly claustrophobic 1,000-square-foot box and
actually live directly in the mall, staring out your giant loft window at either the mall parking lot or the interior of the massive shopping plaza itself (your choice) and casually watch the shoppers 15 feet beneath you across the courtyard meander through, say, the Tommy Bahama store. Joy.
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Well at least the shoppers at this mall don't have to waste gas driving there...