by Kent » Sat 23 Jul 2005, 21:15:43
$this->bbcode_second_pass_quote('Pops', 'N')OOOO!
It’s how I make money…
Don’t you folks want me to buy more ammo and seeds?
Next you’ll want to outlaw politicians, lawyers and car salesmen.
Mea culpa, mea maxima culpa.....
I'm almost ashamed to admit it, but for the large majority of my career I ALSO wrote print/radio/TV ads. My education was in theatrical set design, but I never could figure out a way to make a decent living in the arts. The funny thing is that the actual process of creating ads could be quite fun, even thrilling at times, but when I began to face up to an awareness of what my job was really about (selling shit), the ad business pretty much nauseated me. A friend of mine told me once that all ads should always have the same headline as they all have essentially the same message: "BUY THIS."
I worked as a copywriter for 15 - 20 years on and off at some pretty big-name shops, but the longer I was in the business the less I could look at myself in the mirror and feel OK with what I was doing. 98% of what I wrote ended up in the garbage anyway. There is an inherent distrust between business people and creative people....business people just want to sell more product...creative people just want to make cool ads...and I just wanted a job I could stand that also paid a decent living.
Learning about Peak Oil and sustainability was the final straw that broke the back of my ad career. I just couldn't do it anymore. I had taken breaks from the ad industry before...once for a year and a half when I went back to school and got my National Certification in massage therapy. So about 2 years ago I left the business again ...hopefully this time for good. I still do a bit of freelance on the side, but I'm doing my best to make it full time as a massage therapist now. It's much harder work physically, but at least I don't feel like a complete whore who's sold his soul to Satan at the end of the day.
Whether or not people will be able to afford bodywork post-peak is a whole different story. I consider myself an pretty accomplished therapist, so I figure if worst comes to worst I can set up my table next to the government work camps and barter for food (only half kidding). The serfs get some relief from the muscle stress, fatigue and injury associated with backbreaking agricultural work. I get a few rutabagas.
Even when I was working in the ad business I never much followed advertising trends, partly because I find commercials so irritating, but also because 98% of it SUCKS...even on its own terms. I don't watch much TV anymore, but there is an occasional, extremely rare ad that makes me laugh out loud - usually a concept so outrageous it makes me ask myself - how did they get that one past the suits (business account executives). Also, since I'm no longer in the business, I now feel completely free to be openly hostile towards the ads, and frequently yell disparaging comments outloud (which really annoys my other half) at the stupid, lame, watered-down corporate-controlled concepts/executions that make up the VAST majority of TV commercials.
I would GLADLY welcome a world without the blight of advertising. Maybe someday we could actually do something really outlandish like be creative for its own sake. Now THERE'S an idea.
There shall in that time be rumors of things going astray, and nobody will know where lieth those little things with the sort of raffia-work base, that has an attachment, seen only just the night before, about eight O'clock --Boring Prophet, Life of Brian