Yeah! I'm so sick of this word being used in this way.
Consider the reason it's used for "effect" and "affect." You'd think it might be because the word is a sensationalist way of saying these things. But perhaps that's not the reason.
It has clearly been appropriated by the mainstream media as well as by marketers for the meanings of "effect" and "affect" because it became too much trouble for their stupid writers and editors to distinguish the difference between the two words! Instead, they can just employ this one word without having to think about the meaning. (Are they indeed stupid? Just consider any newspaper.)
By the way, "utilize" is a stupid word, too. Simply utilize the word "use," instead. This error is actually called "love of the long word."
There are other examples of this, but the most striking ones are attempts to correct our pronunciation... (don't even get me started with our recently lost ability to select the right number for the link verb)
Recently I was listening to NPR trying to convince me that "neanderthal" should be pronounced with a "t" sound instead of with a "theta" sound for "th" in the word. In fact, both are acceptable ("\nē-ˈan-dər-ˌtȯl, -ˌthȯl; nā-ˈän-dər-ˌtäl\," from
http://www.m-w.com). It was hilarious. It's because the report mostly included Germans who have not this "theta" sound in their language. And at the end of the report, an American researcher used the "theta" sound.
What about the change from "Mos-cow" to "Mos-coh" and "harass'ment" to "har'assment?" I'd blame it on the rising fashion of British-sounding English here in America as more and more Eurotrash have entered our country, but the latter happened before the former, probably because saying "ass" in public is a form of harassment.
I wish the media and marketers would quit trying to craft our language...
TWilliams, your point is like behavioral therapy. A rose by any other name would still smell as sweet, and a steamy stool would still be as steamy, therefore I must ask, are you really so simple as to be played like a flute by your therapist? At least, this is problematic, which is another stupid word, albeit I love French I still can't stand this word.