by Tanada » Sat 25 Dec 2021, 12:26:27
Some interesting statistics I stumbled over today.
$this->bbcode_second_pass_quote('', '[')b]Fox News topped the June viewership figures as well as the second quarter ratings, but all of the news networks continued to show steep declines in a post-election, post Donald Trump presidency news environment.
In primetime, Fox News topped with an average of 2.13 million viewers, compared to 1.31 million for MSNBC and 798,000 for CNN. Compared to the same month a year earlier, Fox News was off 42%, MSNBC was down 36% and CNN dropped 57%. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%.
In total day, Fox News averaged 1.17 million in total viewers, down 35%; MSNBC posted 763,000, down 37% and CNN was at 580,000, down 49%. In the 25-54 demo, the numbers were 195,000 for Fox News, down 42%, 133,000 for CNN, falling 59% and 99,000 for MSNBC, dropping by 48%.
Fast forward to November:
Fox News topped viewership again in November, with Tucker Carlson Tonight returning to its perch as the cable news’ top show among total viewers.
Carlson’s show averaged 3.67 million viewers, followed by The Five with 3.51 million, Hannity with 3.23 million, Special Report with Bret Baier at 2.77 million and The Ingraham Angle with 2.66 million.
In the adults 25-54 demo, Tucker Carlson Tonight averaged 651,000, followed by The Five with 557,000, Hannity at 541,000, Special Report with Bret Baier at 475,000 and The Ingraham Angle with 469,000.
All of the cable networks, however, saw declines in viewership compared to last November, highlighted by the presidential election and its aftermath. The declines were significant and even steep in some categories.
So in toto the top three cable news companies only managed to scrape up about 4.5 million viewers a day combined. Long gone are the days when at least a quarter of the population got their "news" from mainstream outlets. People get their opinion "news" from all sorts of places now and it is no longer filtered through the mainstream media editorial process before they absorb it.
In some ways I think this is a good thing, but it has its dark side as well. We have devolved from the say 1975 era when the media was more based on reporting established facts to 2021 when you are vastly more likely to hear opinion reported as fact with no objective limits on how distorted those opinions may be compared to actual physical reality.