Web providers must limit internet's carbon footprint, say experts

Soaring online demand stretching companies’ ability to deliver content as net uses more power and raises costs

The internet’s increasing appetite for electricity poses a major threat to companies such as Google, according to scientists and industry executives.

Leading figures have told the Guardian that many internet companies are struggling to manage the costs of delivering billions of web pages, videos and files online

“In an energy-constrained world, we cannot continue to grow the footprint of the internet