Hybrid Owners Not Loyal to Brand or Hybrid Vehicles

According to R.L. Polk & Co.’s director of industry analysis Lonnie Miller, when he asked a group of over 300 people in Detroit a question about how many of those present drove hybrid vehicles, only three hands went up. On average, throughout the U.S. 2.5% of people own hybrid vehicles. If Detroit followed the mold, nearly eight hands would have went up. However, Detroiters are still set in their ways of driving pickup trucks and large SUVs.

Furthermore, the recent North American International Auto Show in Detroit displayed numerous electric and hybrid vehicles in a market that does not seem to show strong support towards hybrids. Hybrid vehicles garners a lot of attention from the press and the public, but sales remain low. Out of a total sales of 13.19 million vehicles in the U.S. last year, only 315,000 were hybrid vehicles, falling short of the predicted sales of 350,000 units.
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