Was the organic food revolution just a fad?

Fear for farmers as shoppers tighten belts

From new mums worried about their children’s health to foodies seeking the very finest products, consumers have embraced organic food with more enthusiasm than most environmental trends.

But now the British love affair with organics has stalled in the face of rising prices and tightening budgets as mortgage and fuel bills bite and fears rise over job losses.


The market research company TNS keeps track of the shopping habits of 25,000 households and has watched organic sales rise tenfold in the last 10 years to more than