Plug-In Hybrid Leads Toyota’s Drive Beyond Oil

“Without focusing on measures to address global warming and energy issues, there can be no future for our auto business,” he told reporters in Tokyo, adding, “Our view is that oil production will peak in the near future. We need to develop power train(s) for alternative energy sources.”

Watanabe’s reference to peak oil echoes that of GM CEO Rick Wagoner, who in explaining the company’s decision to shut down four truck factories said rising fuel prices and mounting demand for efficient cars are “structural, not cyclical.” In other words, the two biggest automakers in the world realize petroleum’s days are numbered.

The company’s ambitious “low-carbon” agenda includes cranking out 1 million hybrids a year and eventually offering hybrid versions of every model it sells. In the short-term, Toyota says it will produce more fuel efficient gasoline and diesel engines and push alternative fuels like cellulosic ethanol and biodiesel. It’s also pumping big money into lithium-ion batteries. With fuel prices going through the roof and auto sales going through the floor because of it, Toyota president Katsuaki Watanabe says the auto industry has no choice but to move beyond petroleum.

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