After cheap oil

Soaring energy costs are about to change everything

Back in the 1990s, when Osama bin Laden was still giving interviews to journalists and didn’t have a $50-million bounty on his head, one of his biggest grievances with the West was over the price of oil. At around US$30 a barrel, it was far too cheap, he reasoned. The Western world was ruthlessly bleeding the Middle East by not paying fair market value for oil. It had to be stopped. A more appropriate price? At least US$100 a barrel, he once said, maybe even US$200.


Mission accomplished. Suddenly a world in which oil costs well over US$100 a barrel isn’t just the dream of a terrorist bent on destroying the United States and its allies. It is reality. Oil recently hit US$135 a barrel, more than double where it was a year ago. And the once unimaginable prospect of oil at US$200 a barrel is gaining currency among the world’s most respected oil watchers. Jeff Rubin, chief economist with CIBC World Markets, predicts oil will rocket to that level by 2012. Goldman Sachs figures we’ll get there even sooner. Other analysts, meanwhile, have begun to float more startling figures, of oil at US$250, even US$300 a barrel.

The world is now facing an oil crisis few predicted and even fewer are prepared for. It’s impossible to understate how crucial cheap oil has become to our way of life. It’s shaped how we get our food, what we buy, where we live, how we work, and the way we play. Cheap oil opened up the world to millions of travellers via discount airlines, allowed thousands to buy their first homes in sprawling suburbs, and enabled consumers to get their hands on ever cheaper goods, shipped just in time, from around the globe. Now economists say all of that is at risk. Exactly how the end of cheap oil will change our lives is still far from clear. But change them it will, in profound and dramatic ways. If the price of oil continues to climb to US$200 a barrel, it won’t just be that people will have to drive a little bit less or skip the family trip to Disneyland. Across the board the cost of living will explode, not just for luxuries but basic necessities as well. To hear some experts tell it, we’re headed for nothing short of Oilmageddon. At the very least, they say, the age of plenty is over.

Macleans