Energy Investors Take Note: The Second Law of Thermodynamics Still Applies

With the recent rise in interest in alternative energy technologies and other breakthrough clean technologies has come the inevitable rise in questionable business ideas promising unbelievable benefits: “free” energy, “free” electricity, etc. Let’s just call these the “Huh” companies — they typically invite people to sign up to be an early customer for free (just, hey, you will need to write a big deposit check, but you know, you’ll get that back, no worries…), so what’s not to like?

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