Brazil May Become the Saudi Arabia of Ethanol. Or the Iraq

Not everything that pretends to be sustainable truly is. Environmental and social concerns (“the green agenda”) claim to aim at “sustainability.” To survive, businesses, communities and even nations must cope with crises and disasters – including both predictable threats and shocking surprises. That could be a summary of what Lewis Perelman calls “the blue agenda”.

True sustainability, Perelman argues, requires a prudent mix of both the green and the blue goals – not only protection against long-range threats but also preparedness, agility, flexibility, and the capacity do adapt quickly to new circumstances. In one word, resilience.

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