Companies jumping on Earth Day wagon

Experts warn some businesses are not very environmental

Green is blue, politically speaking, but even Republican Gov. Arnold Schwarzenegger says green is sexy. And if the ever-growing list of companies jumping on the bandwagon is any indication, green is good marketing.

As environmental activism becomes more mainstream and Earth Day approaches Sunday, businesses throughout the Bay Area are trumpeting their involvement in eco-friendly ventures this weekend


“Participating in Earth Day is a way for companies to get their name out there,” said Diane Osgood of Business for Social Responsibility in San Francisco. “It can get them publicity because right now green is in. Green is the new black.”

But, she cautioned, “This is not fashion.” In order to succeed with this strategy, companies must have a track record of environmental responsibility.

Inside Bay Area