Page added on March 30, 2007
The United States could dramatically cut oil usage over the next 20-30 years at low to no net cost, said Amory B. Lovins, cofounder and CEO of the Colorado-based Rocky Mountain Institute, speaking at Stanford University Wednesday night for a week-long evening series of lectures sponsored by Mineral Acquisition Partners, Inc.
Lovins opened by comparing the current position of the oil industry to that of the whaling industry in America in 1850, when it was the fifth largest industry in the country. At the time, most buildings were lit with whale oil, but increasing scarcity of whales drove up the cost of the resource, spurring competition and innovation. Within a decade of peak oil prices, whale oils lost two-thirds of their total market share.
Mongabay
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