Comments to the National Petroleum Council

The NPC has a wonderful opportunity to reframe the discussion around peak oil. After thoroughly studying the evidence, I hope that you conclude, as many of us have, that peak oil is
near. If that is your conclusion, I urge you to communicate that finding in succinct, sober language. It’s time to speak truth to power. Likewise, if you conclude that peak oil is a chimera, and those of us that were on the last call are grievously mistaken, chronic pessimists, nervous Nellies, please say that, loud and clear.

Personally, I would much rather you say, “Heed Not Chicken Little,” than have you try to please both sides with the kind of waffling language that is found in so many reports. Whatever your results, an imaginative communication strategy will be necessary to disseminate them.