My Dot-Green Future Is Finally Arriving

I was standing among a crowd of radical Serbs in front of the U.S. Embassy in Belgrade last week when it dawned on me: As a futurist, things are really going my way! It’s 2007, and the old world has backfired so comprehensively that a new era is truly at hand. I actually knew this would happen. I guess, for a prophet, this is what victory feels like!

Back in 1998, the Mexican state of Chiapas caught fire and the smoke from its rainless “rain forests” stretched all the way to Chicago. In Austin, my home town, the sky was the color of a dead television channel. Living under that hideous gout of smoke, I realized that the much-anticipated greenhouse effect was as real as dirt. Most people didn’t grasp that at the time. That’s okay by me: If everybody got it about issues of that sort, I wouldn’t get paid for being a futurist. As it happened, though, five years earlier I’d written a science-fiction novel about climate change. So I was fully briefed.
Al Gore won an Academy Award last week and, who knows, may rack up a Nobel Prize for describing the perfectly obvious. Not the future, but stuff that happened years ago. Go watch his dull, plonking, painfully backward documentary. You see those ice caps melting? That has major consequences.

Wall Street investment tycoon Henry Kravis, the original “Barbarian at the Gate,” is buying into Texas coal plants so they won’t exist. The great and the good at the World Economic Forum in Davos, Switzerland, were corporate green all the way. Austin has proclaimed itself the world capital of the war on climate change. Britain’s Stern Report on the economics of climate change proves that it’s cheaper to run a world than to wreck it. The Bulletin of the Atomic Scientists has figured out that a climate crisis is as scary as a nuclear exchange. And there is an absolute explosion of trendy green design Web logs, of which mine, Viridiandesign.org, was one of the first.

They’re all about creating irresistible consumer demand for cool objects that will yield a global atmosphere upgrade. It’s the Net vs. the 20th-century fossil order in a fight that the cybergreens are winning. Why? Because they’re not about spiritual potential, human decency, small is beautiful, peace, justice or anything else unattainable. The cybergreens are about stuff people want, such as health, sex, glamour, hot products, awesome bandwidth, tech innovation and tons of money.

Washington Post