NZ: Exporters should not fear energy-cost labelling

Major British retailer Tesco has announced that it will soon label all produce that has been airfreighted to Britain with a sticker. Environmentally conscious customers would this way be warned of the energy costs of getting this product to market.

Unlike food miles, which only measure transport costs, done properly this may actually help sell New Zealand produce. The labels would reveal to British consumers that New Zealand food producers utilise some of the most energy-effective practices in the world.
Stuff