Green, the Color of Survival

The car companies are going green, with practically every major automaker here showing off or promising to build energy-efficient vehicles powered by electricity, ethanol, hydrogen, low-sulfur diesel, biodiesel, compressed natural gas, propane or myriad combinations thereof.

But the reports are wrong for suggesting that all of this is being done for image, that it is somehow a public relations ruse meant to placate consumers who are passionately committed to energy conservation and who, thus, are desperate for new fuel-efficient technologies.

washingtonpost