Alternative fuel activist has plan to eliminate oil

automakers and energy firms need to adopt new business strategies, and lawmakers need to craft policies that promote this oil-free future. By Lovins’ estimates, it will require an investment of $180 billion over ten years.

That’s less than the U.S. involvement in Iraq will end up costing, and Lovins said it will save $70 billion a year by 2025.

To pay for such programs, Lovins proposes fees on gas-guzzling vehicles and the opposite — rebates — for fuel-efficient vehicles.

Lovins’ message doesn’t sit well with the auto industry.

Houston Chronicle