HP: Demand Will Rise for Low-Power Devices

Consumers have been used to energy ratings on “white goods,” such as refrigerators or washing machines. But no standards have been established for the increasing panoply of digital cameras, printers and other consumer products.

But by 2010, the consumption of consumer electronic goods is expected to double, Meric said. HP expects energy to become a concern among consumers, he said.

As a result, HP said it expects its R&D costs to rise when that awareness takes hold.
CIO