GM Orders Executives to `Fill ‘er Up With Ethanol

General Motors Corp.’s drive to put ethanol-based fuel in the tanks of more U.S. cars and trucks may transform Detroit’s neighborhood gas stations and its drivers into pioneers in the use of the gasoline alternative.
Getting employees to use ethanol, derived from crops such as corn, is part of the automaker’s effort to encourage the U.S. government to boost subsidies for ethanol production and give tax breaks for the vehicles to reduce reliance on Middle East oil. GM builds about 400,000 ethanol-capable vehicles a year, more than competitors such as Toyota Motor Corp., which sells none in the U.S.

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