Page added on April 1, 2006
Shell and BP were the first to recognise climate change in their advertising. In the main, their advertisements sought to position themselves as responsible companies in so far as they a) accepted that climate change is a problem and b) have invested in a range of renewable energy technologies, and cleaner (i.e. lower carbon) fuels, like natural gas.
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More perplexing are the double-page-spread advertisements that Chevron has been running. One of these – apparently playing into the “peak oil” debate, reminds us that “the world consumes two barrels of oil for every barrel discovered”.
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