Nuclear industry buffing its image

TV ad blitz Quebec’s Gentilly II on its last legs

CANADA – The television ads are striking. A cloudy sky gradually clearing to blue, the word “unclear” unscrambling to “nuclear” then “clean” and “breathe” and “please.”

A woman’s voice tells you nuclear power is reliable, affordable and “best of all, keeps the air clean, so you can breathe easier.”

The Canadian nuclear industry is working hard to change the public image of nuclear power. They want Canadians to stop thinking of Homer Simpson at the controls of a scary, expensive and outdated technology that brought us the Three Mile Island and Chernobyl disasters.

Instead, they want us to think of nuclear energy as a proven technology that is environmentally friendly, homegrown, affordable and safe.

Montreal Gazette