Sustainability – At the Tipping Point?

I’m an optimist by nature, I’ll confess. (A nature that sometimes seems hard to express in these times.) With that disclaimer, I think we’re likely to look back on 2005 as the tipping point for “sustainability.” Here’s why. In his 2001 bestseller The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell used the metaphor of epidemics to demonstrate how a small number of ‘carriers’ in a ready context can unleash massive and market-altering — or world-altering — waves of change.

Challenge your finance organization to adequately track ‘whole system,’ life cycle costs, risks and opportunities. If the tools to do it aren’t there, invent them; schedule a brain transplant if necessary.

worldchanging